Back Stories – The Rub PR’s Erika Icon

According to the source of all sources, Wikipedia, public relations – or PR - is “the practice of managing the flow of information between an individual or an organization and the public.” Simple enough.

Further, public relations “provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.”

Ok… so, getting organizations (like, a company or something) and individuals platforms to garner exposure to the public – difficult, but I get it.


It seems that the main purpose of PR is “to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about [the organization or individual – the client], its leadership, products, and/or political decisions.” Now, THAT is starting to sound difficult…

(all quoted text here)

And Erika Icon does all this… every day… for organizations and individuals situated in the adult industry.

Erika Icon is the owner, founder, and primary publicist for The Rub PR. She represents adult performers and adult business (and a few lightly mainstream, not-quite-adult clients), helping them to develop, maintain, and further a specific message and image. Which sounds like an incredible task.

Erika took some time out recently to chat with me about her work, the highs and the intensities, and her desire to give back to the community in what’s really an eye-opening account of only some of what an adult publicist goes through on a daily basis – have a listen!!



That all sounds hectic… but awesome. And fun!!

I was especially compelled by Erika’s blog, the main page for The Rub PR – both in terms of what it’s all about and why she chooses to maintain it.

Because everyone has to survive, and everyone deserves to be compensated for their time. And some people want “success” (though less and less seem to want to go out and seek it)…

…but what’s most interesting to me is how one contributes to the community while they’re working in the middle of it.

Take a moment to check out Erika and The Rub PR at (definitely take a look at Erika’s blog here).

You can also find Erika on everyone’s favorite social media platform, Twitter, at @TheRubPR – you never know what may happen!!


To get this and other fantastic PVV podcasts on iTunes, go here. For a downloadable version of this episode on Podbean, go here.

(pictured: Erika Icon, image by Anna Devia)


* * *

From performers to post-production, office workers to executives, PVVOnline Back Stories explore the lives of people who work in all aspects of the adult industry. For more industry insiders’ Back Stories, go here.

Images courtesy of Erika Icon and The Rub PR.

Like what you see? Follow PVV on Facebook and Twitter and/or follow Dr. Chauntelle at @DrChauntelle!!

You may quote anything herein with the following attribution: “Reprinted from PVVOnline/Porn Valley Vantage, copyright © Chauntelle Anne Tibbals, PhD (”

PVVOnline – Critical Commentary on Adult Production